5 Signs That Your Marketing Might Suck
5 signs that your marketing might suck. Such topics as marketing tracking, synergy, marketing message, and other aspects of marketing are discussed.
View ArticleWhy Competing on Price Sucks
The fine art of marketing has been largely relegated to history. Superstores and large corporations have trained consumers to chase the lowest price. And this practice has, in turn, trained salespeople...
View ArticleNot All Marketers Are Created Equal
I have a client who is also the client of another marketing firm. The problem is, he doesn’t want to be a client of the other company. Before my company entered the picture, this other company gave him...
View ArticleThe Only 3 Marketing Tools You Need
When someone starts a business, they are usually going through a whirlwind of emotions – fear, excitement, anticipation. Everyone goes in hoping this will be their golden ticket, and afraid it will...
View ArticleWhen and How Should a Business Follow Up With Clients?
This is a question that many people ask when I do speaking engagements. Follow-up is one of those things that many small business owners feel is important, but they make excuses like they don’t have...
View ArticleTwo Excuses For Not Marketing
You’ve heard the analogy about what excuses are like, and the fact that everybody has one. If you haven’t, well, better that I not enlighten you. Anyway, whenever I am speaking to a small business...
View ArticleBuild a Funnel, Get More Business
Sometimes people think that a marketing funnel is just for hardcore sales organizations. I have news for you. If you are in business, you are a sales organization. And building an effective marketing...
View ArticleDo you properly communicate the value of your business?
Businesses tend to communicate just what they offer in very basic terms. By leaving out a lot of the value they bring to the table, they are hurting themselves, because the consumer does not see that...
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